24 May Lucozade YES Campaign
We run the biggest skate school, the biggest skate camps and the biggest girls skate website – and it can get pretty intense and tiring – so when we want a quick refresh and a reminder to chill and have some fun, Lucozade is usually a safe bet. We just saw their new video featuring some nifty skaters (and rollerskaters) having fun in the sun! It’s part of their new ‘Louder’ campaign designed to bring the brand to life and inspire people to do something active and enjoy the lighter side of sport.
The YES campaign is about living – it’s about passion, giving your all, not giving up and doing things your own way. This attitude is infectious and the YES campaign uses music as a tangible energy to bring the campaign to life.
The new advert was developed in partnership with Ministry of Sound drum n’ bass artist DJ Fresh and young film director Ben Newman and result is a film featuring LA’s hottest roller skating talent and one of the world’s best freestyle skateboarders with ‘Louder’ the new single from DJ Fresh as its soundtrack.
The Summer has landed!
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